A strategy can be defined as the method in which the companycreates a value for its resources and offers high value for itscustomers. Strategy is the thing which keeps a company unique inthe market from its competitors.

The strategies adopted by the company S seems to be apart fromrivals. The company adopted the following strategies:

• The company treated each of its stores to make sure that theyhave elegant ambience which is pleasant to the customers.

• The product and store atmosphere has been designed such thatthey are consistent with each other.

• Apart from delivering quality products for the customers, thecompany also emphasised on corporate social responsibilities whichbecame an advantage for the company.

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• To increase the customer satisfaction, the company usedquality products. It also shows that the company cares for theircustomers.

• It offers different products along with coffee like candies,CDs, juices, mugs etc. These products will create more interest incustomers.

• The company operated stores in different locations withdifferent sizes and arrangements in domestic and internationalcountries. Through this expansion strategy, the company was able toreach more customers.